The Communication Advantage in Tech with Breno Gentil of C.I.KNOW

Host David Wright talks to Breno Gentil, Strategic Advisor of C.I.KNOW, whose previous roles include Global CTO of British American Tobacco and Senior Director of Digital and Technology at Heineken. Breno shares lessons from his global career leading transformation across consumer goods and explains why simplifying tech is core to IT leadership today. From AI hype to sailing analogies, this conversation dives into the people-centered realities behind digital progress.


Key Takeaways:

(06:12) People, not technology, are the core challenge in digital transformations.

(09:23) Understanding customer pain points often unlocks the most valuable innovations.

(16:10) Stoicism helps leaders focus energy on what they can control.

(20:31) Sailing teaches adaptability and presence — vital traits for digital leaders.

(23:55) Don’t get too attached to tech products that aren’t scalable.

(27:04) The gap between business and tech leaders still fuels transformation failure.

(30:45) Complex tech terminology alienates users and blocks adoption and alignment.

(33:20) Communication skills matter more than technical skills in IT leadership today.

(35:24) Tech leaders face constant reinvention unlike other corporate functions today.

(40:19) Self-awareness and emotional intelligence boost leadership effectiveness and team impact.

Resources Mentioned:

C.I. Know | Website

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